verified Velocity case study · Karter Cascades

Zero to Real Leads in
72 Hours.

How a Montessori-inspired preschool in Sterling, VA went from no marketing system to real tour bookings — in three days flat.

Setup
72h
First lead
Day 3
Pipeline
LIVE
Tracked
100%
The Client
school

Karter Cascades

Montessori-inspired · Sterling, VA

A Montessori-inspired preschool in Sterling, Virginia — focused on a safe, nurturing environment with experienced teachers. They came to Rainscales with a single goal: open enrollment for Fall, fast.

Ages
2–5 yrs
Location
Sterling, VA
Method
Montessori
The Challenge

No system. Real deadline.

  • cancelZero marketing system — no funnel, no CRM, no tracking.
  • cancelNo local awareness — parents in Sterling didn't know they existed.
  • cancel72-hour deadline — open house was three days out, no second chances.
timer DEADLINE: Friday open house
The Solution

Our 5-Step Done-for-You Funnel

Each stage runs on autopilot — wired together end-to-end.

campaign 01

Traffic

Hyper-local FB Groups, Reddit r/nova, Meta ads to Sterling parents.

web 02

Landing

Webflow tour-booking page with parent name, phone, child age.

person_add 03

Lead Capture

Form submit → instant push into GoHighLevel CRM pipeline.

smart_toy 04

Follow Up

AI SMS in 30s, confirmation email, sales team notified.

analytics 05

Analytics

GA4 + Looker Studio dashboard — every stage tracked.

The Tech Stack

From click to enrollment, integrated.

campaign
Source
Meta · Reddit
web
Site
Webflow
view_kanban
CRM
GoHighLevel
smart_toy
AI
OpenAI
analytics
Track
GA4 · Looker
Team & Execution

Four people. Three days.

One owner per output. Ship live or it doesn't count.

T
Lead

5-page Webflow site, brand system, integration glue.

check_circle Site live in 36h
A
Intern A
Landing

Landing page + tour-booking form, conversion-tested.

check_circle 8.4% conversion
B
Intern B
Traffic

FB Groups, Reddit threads, Meta ads — local Sterling reach.

check_circle 20+ qualified clicks
C
Intern C
CRM & Data

GHL pipeline, AI follow-up, GA4 events, Looker dashboard.

check_circle 100% tracked
Rule 01
DONE = LIVE

If it doesn't ship to a real URL, it didn't happen.

Rule 02
NO PERFECT

Speed beats polish. We iterate after launch, not before.

Rule 03
ONE OWNER

Each person owns one output, end to end. No shared ambiguity.

Data Flow

End to end. Click to enrolled.

family_restroom
Parent
sees post
touch_app
Click
→ landing
edit_note
Form
→ submit
view_kanban
GHL
→ pipeline
phone_in_talk
Sales
→ tour
school
Enrolled
✓ revenue
Verified 72-hour performance

Numbers from the first three days.

Traffic
0
qualified clicks
Leads
1–3/day
qualified leads
Contact
0%
contact rate
Tours
0
tours booked
Enrolled
0
child enrolled
verified Real revenue

Want this system for your ECE center?

We can have your funnel live and pulling real leads in 72 hours. No contracts, no fluff.